Negotiation Guide
Opening Offer
$29,938
Fair Price
$31,438
Walk Away Above
$32,032
- • Recent buyers paid ~$955 below MSRP
- • Sitting 53 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$29,363
Est. Invoice$30,341
Holdback (est.)$979
MSRP (Sticker)$32,625
Asking Price$31,753
Markup-$872
Est. Dealer Margin on This Car$2,391
Percentile53% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold296
Avg Markup-$955
Median Markup-$901
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$1,291
Avg Markup (K4)-$990
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,261
Cheaper K4 GT-Line Turbo Inventory
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30653d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30653d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30653d
Kia of LagrangeLa Grange, GA
-$1,347$30,85353d
Taylor Kia ToledoToledo, OH
-$1,331$30,93953d
Kia of AbileneAbilene, TX
-$1,327$31,14853d
Victory KiaVictoria, TX
-$1,327$31,14853d
Westside KiaKaty, TX
-$1,327$31,14853d
Dillon KiaBoise, ID
-$1,327$31,14853d
Hutchinson KiaMacon, GA
-$1,319$30,48653d