Negotiation Guide
Opening Offer
$29,297
Fair Price
$30,797
Walk Away Above
$31,366
- • Recent buyers paid ~$940 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$28,742
Est. Invoice$29,700
Holdback (est.)$958
MSRP (Sticker)$31,935
Asking Price$30,808
Markup-$1,127
Est. Dealer Margin on This Car$2,067
Percentile34% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold306
Avg Markup-$940
Median Markup-$888
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$1,116
Avg Markup (K4)-$746
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,133
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30647d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30647d
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30647d
Kia of LagrangeLa Grange, GA
-$1,347$30,85347d
Destination KiaAlbany, NY
-$1,335$32,01515d
Taylor Kia ToledoToledo, OH
-$1,331$30,93947d
Taylor Kia ToledoToledo, OH
-$1,331$30,93947d
Dillon KiaBoise, ID
-$1,327$31,14847d
Kia of AbileneAbilene, TX
-$1,327$31,14847d
Victory KiaVictoria, TX
-$1,327$31,14847d