Negotiation Guide
Opening Offer
$29,666
Fair Price
$31,166
Walk Away Above
$31,748
- • Recent buyers paid ~$955 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$29,097
Est. Invoice$30,067
Holdback (est.)$970
MSRP (Sticker)$32,330
Asking Price$31,175
Markup-$1,155
Est. Dealer Margin on This Car$2,078
Percentile21% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold296
Avg Markup-$955
Median Markup-$901
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$1,322
Avg Markup (K4)-$712
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,403
Cheaper K4 GT-Line Turbo Inventory
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30651d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30651d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30651d
Kia of LagrangeLa Grange, GA
-$1,347$30,85351d
Taylor Kia ToledoToledo, OH
-$1,331$30,93951d
Kia of AbileneAbilene, TX
-$1,327$31,14851d
Victory KiaVictoria, TX
-$1,327$31,14851d
Westside KiaKaty, TX
-$1,327$31,14851d
Dillon KiaBoise, ID
-$1,327$31,14851d
Hutchinson KiaMacon, GA
-$1,319$30,48651d