Negotiation Guide
Opening Offer
$29,579
Fair Price
$31,079
Walk Away Above
$31,655
- • Recent buyers paid ~$940 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$29,007
Est. Invoice$29,974
Holdback (est.)$967
MSRP (Sticker)$32,230
Asking Price$31,084
Markup-$1,146
Est. Dealer Margin on This Car$2,077
Percentile27% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold306
Avg Markup-$940
Median Markup-$888
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$1,116
Avg Markup (K4)-$746
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,133
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30648d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30648d
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30648d
Kia of LagrangeLa Grange, GA
-$1,347$30,85348d
Destination KiaAlbany, NY
-$1,335$32,01516d
Taylor Kia ToledoToledo, OH
-$1,331$30,93948d
Taylor Kia ToledoToledo, OH
-$1,331$30,93948d
Dillon KiaBoise, ID
-$1,327$31,14848d
Kia of AbileneAbilene, TX
-$1,327$31,14848d
Victory KiaVictoria, TX
-$1,327$31,14848d