Negotiation Guide
Opening Offer
$29,279
Fair Price
$30,779
Walk Away Above
$31,357
- • Recent buyers paid ~$954 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$28,742
Est. Invoice$29,700
Holdback (est.)$958
MSRP (Sticker)$31,935
Asking Price$30,808
Markup-$1,127
Est. Dealer Margin on This Car$2,067
Percentile33% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold342
Avg Markup-$954
Median Markup-$904
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory279 vehicles
Avg Markup (All Models)-$1,125
Avg Markup (K4)-$756
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,114
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30649d
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30649d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30649d
Kia of LagrangeLa Grange, GA
-$1,347$30,85349d
Taylor Kia ToledoToledo, OH
-$1,331$30,93949d
Victory KiaVictoria, TX
-$1,327$31,14849d
Kia of AbileneAbilene, TX
-$1,327$31,14849d
Westside KiaKaty, TX
-$1,327$31,14849d
Dillon KiaBoise, ID
-$1,327$31,14849d
Hutchinson KiaMacon, GA
-$1,319$30,48649d