Negotiation Guide
Opening Offer
$29,671
Fair Price
$31,171
Walk Away Above
$31,648
- • Recent buyers paid ~$954 below MSRP
Price Breakdown
Est. Dealer Cost$28,913
Est. Invoice$29,876
Holdback (est.)$964
MSRP (Sticker)$32,125
Asking Price$31,263
Markup-$862
Est. Dealer Margin on This Car$2,351
Percentile58% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold342
Avg Markup-$954
Median Markup-$904
Best Deal-$1,443
Worst Deal-$579
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$739
Avg Markup (K4)-$529
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$781
Cheaper K4 GT-Line Turbo Inventory
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30650d
Kia of Paso RoblesPaso Robles, CA
-$1,359$31,30650d
Serra Kia of GardendaleGardendale, AL
-$1,359$31,30650d
Kia of LagrangeLa Grange, GA
-$1,347$30,85350d
Taylor Kia ToledoToledo, OH
-$1,331$30,93950d
Victory KiaVictoria, TX
-$1,327$31,14850d
Kia of AbileneAbilene, TX
-$1,327$31,14850d
Westside KiaKaty, TX
-$1,327$31,14850d
Dillon KiaBoise, ID
-$1,327$31,14850d
Hutchinson KiaMacon, GA
-$1,319$30,48650d