Deal Sheet: 2026 K4 Hatchback GT-Line

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 3KPFU5DE9TE299940

Negotiation Guide

Opening Offer

$27,699

Fair Price

$29,199

Walk Away Above

$29,707

• Recent buyers paid ~$825 below MSRP
• Sitting 49 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$27,194

Est. Invoice$28,100

Holdback (est.)$906

MSRP (Sticker)$30,215

Asking Price$29,384

Markup-$831

Est. Dealer Margin on This Car$2,191

Percentile41% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold544

Avg Markup-$825

Median Markup-$791

Best Deal-$1,169

Worst Deal-$530

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$883

Avg Markup (K4 Hatchback)-$828

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,071

Cheaper K4 Hatchback GT-Line Inventory

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-$1,214$29,61640d

Destination KiaAlbany, NY

-$1,169$29,39617d

Kia of LincolnLincoln, NE

-$1,168$29,21249d

Vision Kia East RochesterEast Rochester, NY

-$1,141$29,25949d

Serra Kia of TrussvilleBirmingham, AL

-$1,141$29,02919d

Dyer KiaLake Wales, FL

-$1,141$29,0293d

Southern Pines KiaSouthern Pines, NC

-$1,140$28,84549d

Regal KiaLakeland, FL

-$1,140$28,84535d

Kia of DaphneDaphne, AL

-$1,140$28,84526d

Tom Dolan's Reno KiaReno, NV

-$1,136$29,05438d