Deal Sheet: 2026 K4 Hatchback GT-Line Turbo

Santa Fe Kia · Santa Fe, NM · VIN: 3KPFU5DC4TE352073

Negotiation Guide

Opening Offer

$27,800

Fair Price

$29,300

Walk Away Above

$29,865

• Recent buyers paid ~$923 below MSRP
• Sitting 52 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$27,387

Est. Invoice$28,300

Holdback (est.)$913

MSRP (Sticker)$30,430

Asking Price$29,402

Markup-$1,028

Est. Dealer Margin on This Car$2,015

Percentile43% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup-$923

Median Markup-$889

Best Deal-$1,302

Worst Deal-$591

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$1,160

Avg Markup (K4 Hatchback)-$1,028

% Below MSRP65%

Avg Days to Sell31 days

Avg Sold Markup-$1,318

Cheaper K4 Hatchback GT-Line Turbo Inventory

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-$1,287$32,21352d

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-$1,284$32,38152d

Gossett Kia SouthMemphis, TN

-$1,284$32,38152d

University KiaHuntsville, AL

-$1,283$32,19752d

Kia of St. CloudWaite Park, MN

-$1,278$32,12252d

Kia DelrayDelray Beach, FL

-$1,278$32,1228d

University KiaHuntsville, AL

-$1,274$32,10615d

Palm Springs KiaCathedral City, CA

-$1,265$32,10547d

Car Town Kia USA FlorenceFlorence, SC

-$1,265$32,10515d