Deal Sheet: 2026 K4 Hatchback GT-Line Turbo

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 3KPFU5DC4TE340828

Negotiation Guide

Opening Offer

$27,787

Fair Price

$29,287

Walk Away Above

$29,861

• Recent buyers paid ~$922 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$27,392

Est. Invoice$28,305

Holdback (est.)$913

MSRP (Sticker)$30,435

Asking Price$29,657

Markup-$778

Est. Dealer Margin on This Car$2,266

Percentile72% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold380

Avg Markup-$922

Median Markup-$892

Best Deal-$1,302

Worst Deal-$591

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (K4 Hatchback)-$828

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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