Deal Sheet: 2026 K4 Hatchback GT-Line Turbo

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 3KPFU5DC1TE340544

Negotiation Guide

Opening Offer

$30,351

Fair Price

$31,851

Walk Away Above

$32,440

• Recent buyers paid ~$922 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$29,727

Est. Invoice$30,718

Holdback (est.)$991

MSRP (Sticker)$33,030

Asking Price$32,121

Markup-$909

Est. Dealer Margin on This Car$2,394

Percentile50% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold380

Avg Markup-$922

Median Markup-$892

Best Deal-$1,302

Worst Deal-$591

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (K4 Hatchback)-$828

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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