Negotiation Guide
Opening Offer
$23,936
Fair Price
$25,436
Walk Away Above
$25,783
- • Recent buyers paid ~$479 below MSRP
- • Sitting 51 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$23,517
Est. Invoice$24,301
Holdback (est.)$784
MSRP (Sticker)$26,130
Asking Price$25,489
Markup-$641
Est. Dealer Margin on This Car$1,972
Percentile18% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold789
Avg Markup-$479
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,194
Avg Markup (K4)-$775
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,370
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22251d
A & B KiaBenwood, WV
-$816$25,19451d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91851d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91851d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91851d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91851d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38251d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38251d
Werner KiaTallahassee, FL
-$788$25,38251d
Gossett Kia SouthMemphis, TN
-$788$25,38251d