Negotiation Guide
Opening Offer
$23,526
Fair Price
$25,026
Walk Away Above
$25,381
- • Recent buyers paid ~$479 below MSRP
- • Sitting 53 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$23,162
Est. Invoice$23,934
Holdback (est.)$772
MSRP (Sticker)$25,735
Asking Price$25,125
Markup-$610
Est. Dealer Margin on This Car$1,964
Percentile44% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold789
Avg Markup-$479
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory544 vehicles
Avg Markup (All Models)-$1,236
Avg Markup (K4)-$777
% Below MSRP33%
Avg Days to Sell40 days
Avg Sold Markup-$1,266
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22253d
A & B KiaBenwood, WV
-$816$25,19453d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38253d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38253d
Werner KiaTallahassee, FL
-$788$25,38253d
Gossett Kia SouthMemphis, TN
-$788$25,38253d