Negotiation Guide
Opening Offer
$24,151
Fair Price
$25,651
Walk Away Above
$25,890
- • Recent buyers paid ~$479 below MSRP
Price Breakdown
Est. Dealer Cost$23,517
Est. Invoice$24,301
Holdback (est.)$784
MSRP (Sticker)$26,130
Asking Price$25,734
Markup-$396
Est. Dealer Margin on This Car$2,217
Percentile62% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold789
Avg Markup-$479
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory390 vehicles
Avg Markup (All Models)-$1,051
Avg Markup (K4)-$475
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$965
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22252d
A & B KiaBenwood, WV
-$816$25,19452d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38252d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38252d
Werner KiaTallahassee, FL
-$788$25,38252d
Gossett Kia SouthMemphis, TN
-$788$25,38252d