Negotiation Guide
Opening Offer
$23,911
Fair Price
$25,411
Walk Away Above
$25,770
- • Recent buyers paid ~$479 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$23,517
Est. Invoice$24,301
Holdback (est.)$784
MSRP (Sticker)$26,130
Asking Price$25,492
Markup-$638
Est. Dealer Margin on This Car$1,975
Percentile26% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold826
Avg Markup-$479
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,103
Avg Markup (K4)-$610
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,158
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22248d
A & B KiaBenwood, WV
-$816$25,19448d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91848d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91848d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91848d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91848d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38248d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38248d
Werner KiaTallahassee, FL
-$788$25,38248d
Gossett Kia SouthMemphis, TN
-$788$25,38248d