Negotiation Guide
Opening Offer
$24,115
Fair Price
$25,615
Walk Away Above
$25,968
- • Recent buyers paid ~$479 below MSRP
- • Sitting 52 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$23,688
Est. Invoice$24,478
Holdback (est.)$790
MSRP (Sticker)$26,320
Asking Price$25,650
Markup-$670
Est. Dealer Margin on This Car$1,962
Percentile8% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold789
Avg Markup-$479
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (K4)-$641
% Below MSRP51%
Avg Days to Sell30 days
Avg Sold Markup-$1,172
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22252d
A & B KiaBenwood, WV
-$816$25,19452d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91852d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38252d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38252d
Werner KiaTallahassee, FL
-$788$25,38252d
Gossett Kia SouthMemphis, TN
-$788$25,38252d