Negotiation Guide
Opening Offer
$23,913
Fair Price
$25,413
Walk Away Above
$25,771
- • Recent buyers paid ~$476 below MSRP
- • Sitting 50 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$23,517
Est. Invoice$24,301
Holdback (est.)$784
MSRP (Sticker)$26,130
Asking Price$25,492
Markup-$638
Est. Dealer Margin on This Car$1,975
Percentile26% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold955
Avg Markup-$476
Median Markup-$413
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory544 vehicles
Avg Markup (All Models)-$1,234
Avg Markup (K4)-$777
% Below MSRP33%
Avg Days to Sell38 days
Avg Sold Markup-$1,254
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22250d
A & B KiaBenwood, WV
-$816$25,19450d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91850d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91850d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91850d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91850d
Southern Kia Virginia BeachVirginia Beach, VA
-$788$25,38250d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38250d
Werner KiaTallahassee, FL
-$788$25,38250d
Gossett Kia SouthMemphis, TN
-$788$25,38250d