Negotiation Guide
Opening Offer
$23,545
Fair Price
$25,045
Walk Away Above
$25,390
- • Recent buyers paid ~$477 below MSRP
- • Sitting 53 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$23,162
Est. Invoice$23,934
Holdback (est.)$772
MSRP (Sticker)$25,735
Asking Price$25,125
Markup-$610
Est. Dealer Margin on This Car$1,964
Percentile44% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold952
Avg Markup-$477
Median Markup-$415
Best Deal-$794
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$1,144
Avg Markup (K4)-$639
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,269
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22253d
A & B KiaBenwood, WV
-$816$25,19453d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91853d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$788$25,38253d
Werner KiaTallahassee, FL
-$788$25,38253d
Gossett Kia SouthMemphis, TN
-$788$25,38253d
Kia AutosportPensacola, FL
-$760$25,01553d