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Deal Sheet: 2026 Sierra 1500 Denali
STEVEN LUST AUTOMOTIVE CO. · Aberdeen, SD · VIN: 3GTUUGELXTG362967
Negotiation Guide
Opening Offer
$72,273
Fair Price
$73,773
Walk Away Above
$75,329
- • Recent buyers paid ~$2,176 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,428
Est. Invoice$70,734
Holdback (est.)$2,307
MSRP (Sticker)$76,885
Asking Price$74,474
Markup-$2,411
Est. Dealer Margin on This Car$6,046
Percentile38% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1847
Avg Markup-$2,176
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$1,619
Avg Markup (Sierra 1500)-$2,258
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$774
Price History
Jul 10, 2026$76,885 → $74,474(-$2,411)
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