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Deal Sheet: 2026 Sierra 1500 Denali
WALT MASSEY AUTOMOTIVE, INC. · Lucedale, MS · VIN: 3GTUUGEL7TG121528
This Is Already a Great Deal
Opening Offer
$71,335
Asking Price
$71,796
Max Price
$71,796
- • Recent buyers paid ~$2,162 below MSRP
- • Asking price is already $5,632 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,835
Est. Invoice$73,223
Holdback (est.)$2,388
MSRP (Sticker)$79,590
Asking Price$71,796
Markup-$7,794
Est. Dealer Margin on This Car$961
Percentile9% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$2,757
Avg Markup (Sierra 1500)-$4,326
% Below MSRP95%
Avg Days to Sell24 days
Avg Sold Markup-$2,728
Price History
Jul 17, 2026$70,796 → $71,796(+$1,000)
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