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Deal Sheet: 2026 Sierra 1500 Denali
RICHLAND CHEVROLET · Roswell, NM · VIN: 3GTUUGEL5TG390191
This Is Already a Great Deal
Opening Offer
$71,428
Asking Price
$73,637
Max Price
$73,637
- • Recent buyers paid ~$2,185 below MSRP
- • Asking price is already $2,127 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,375
Est. Invoice$71,713
Holdback (est.)$2,338
MSRP (Sticker)$77,949
Asking Price$73,637
Markup-$4,312
Est. Dealer Margin on This Car$4,262
Percentile31% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold1584
Avg Markup-$2,185
Median Markup$0
Best Deal-$13,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell24 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$2,649
Avg Markup (Sierra 1500)-$2,776
% Below MSRP96%
Avg Days to Sell20 days
Avg Sold Markup-$2,087
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