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Deal Sheet: 2026 Sierra 1500 Denali
KUNES COUNTRY SUPERSTORE OF STOUGHTON, INC. · Stoughton, WI · VIN: 3GTUUGEL5TG381278
This Is Already a Great Deal
Opening Offer
$73,940
Asking Price
$76,227
Max Price
$76,227
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 41 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,028 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$73,033
Est. Invoice$75,494
Holdback (est.)$2,462
MSRP (Sticker)$82,059
Asking Price$76,227
Markup-$5,832
Est. Dealer Margin on This Car$3,194
Percentile23% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$3,844
Avg Markup (Sierra 1500)-$5,239
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$2,292
Price History
Jun 10, 2026$74,582 → $74,627(+$45)
Jun 19, 2026$74,627 → $74,727(+$100)
Jul 8, 2026$74,727 → $74,227(-$500)
Jul 15, 2026$74,227 → $76,227(+$2,000)
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