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Deal Sheet: 2026 Sierra 1500 Denali

BOB BROWN BUICK GMC · Ankeny, IA · VIN: 3GTUUGEL5TG163129

This Is Already a Great Deal

Opening Offer
$67,232
Asking Price
$67,730
Max Price
$67,730
  • Recent buyers paid ~$2,238 below MSRP
  • Sitting 36 days (avg 22) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $4,535 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,732
Est. Invoice$68,982
Holdback (est.)$2,249
MSRP (Sticker)$74,980
Asking Price$67,730
Markup-$7,250
Est. Dealer Margin on This Car$998
Percentile12% of inventory is priced lower
Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days

Dealer Profile

Inventory211 vehicles
Avg Markup (All Models)-$2,170
Avg Markup (Sierra 1500)-$3,423
% Below MSRP99%
Avg Days to Sell21 days
Avg Sold Markup-$2,022

Price History

Jul 3, 2026$69,730$67,730(-$2,000)