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Deal Sheet: 2026 Sierra 1500 Denali
WHITE'S FRONTIER MOTORS · Gillette, WY · VIN: 3GTUUGEL5TG161381
Negotiation Guide
Opening Offer
$76,100
Fair Price
$77,600
Walk Away Above
$79,173
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,863
Est. Invoice$74,285
Holdback (est.)$2,422
MSRP (Sticker)$80,745
Asking Price$80,745
Markup$0
Est. Dealer Margin on This Car$8,882
Percentile95% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$460
Avg Markup (Sierra 1500)$0
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,239
Price History
Jun 1, 2026$80,745 → $77,880(-$2,865)
Jul 1, 2026$77,880 → $80,745(+$2,865)
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