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Deal Sheet: 2026 Sierra 1500 Denali
RICK HENDRICK CHEVROLET BUICK GMC · Henrico, VA · VIN: 3GTUUGEL3TG314839
This Is Already a Great Deal
Opening Offer
$71,740
Asking Price
$69,639
Max Price
$69,639
- • Recent buyers paid ~$2,238 below MSRP
- • Sitting 48 days (avg 22) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $7,222 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,240
Est. Invoice$73,641
Holdback (est.)$2,401
MSRP (Sticker)$80,045
Asking Price$69,639
Markup-$10,406
Est. Dealer Margin on This Car$-1,601
Percentile1% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)-$2,056
Avg Markup (Sierra 1500)-$3,982
% Below MSRP99%
Avg Days to Sell22 days
Avg Sold Markup-$1,761
Price History
Jun 1, 2026$80,045 → $73,641(-$6,404)
Jul 3, 2026$73,641 → $69,639(-$4,002)
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