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Deal Sheet: 2026 Sierra 1500 Denali
PARAMOUNT MOTORS OF SANTA FE LLC DBA OCTANE GMC LLC · Santa Fe, NM · VIN: 3GTUUGEL3TG300424
Negotiation Guide
Opening Offer
$72,572
Fair Price
$74,072
Walk Away Above
$75,663
- • Recent buyers paid ~$2,185 below MSRP
- • Sitting 55 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,757
Est. Invoice$71,075
Holdback (est.)$2,318
MSRP (Sticker)$77,255
Asking Price$77,255
Markup$0
Est. Dealer Margin on This Car$8,498
Percentile95% of inventory is priced lower
Days on Lot55 days
What Others Paid (Last 30 Days)
Cars Sold1584
Avg Markup-$2,185
Median Markup$0
Best Deal-$13,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell24 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$116
Avg Markup (Sierra 1500)$0
% Below MSRP97%
Avg Days to Sell18 days
Avg Sold Markup-$1,342
Price History
Jun 1, 2026$77,255 → $72,755(-$4,500)
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