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Deal Sheet: 2026 Sierra 1500 Denali
SWICKARD GMC OF PALMER · Palmer, AK · VIN: 3GTUUGEL2TG333124
Negotiation Guide
Opening Offer
$79,192
Fair Price
$80,692
Walk Away Above
$82,326
- • Recent buyers paid ~$2,238 below MSRP
- • Sitting 49 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$74,724
Est. Invoice$77,243
Holdback (est.)$2,519
MSRP (Sticker)$83,960
Asking Price$83,960
Markup$0
Est. Dealer Margin on This Car$9,236
Percentile94% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)+$356
Avg Markup (Sierra 1500)+$148
% Below MSRP93%
Avg Days to Sell19 days
Avg Sold Markup+$319
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