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Deal Sheet: 2026 Sierra 1500 Denali
MIKE MAROONE GMC · Boulder, CO · VIN: 3GTUUGEL2TG268551
This Is Already a Great Deal
Opening Offer
$72,003
Asking Price
$72,868
Max Price
$72,868
- • Recent buyers paid ~$2,238 below MSRP
- • Sitting 49 days (avg 22) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $4,248 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,503
Est. Invoice$73,913
Holdback (est.)$2,410
MSRP (Sticker)$80,340
Asking Price$72,868
Markup-$7,472
Est. Dealer Margin on This Car$1,365
Percentile11% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,984
Avg Markup (Sierra 1500)-$6,200
% Below MSRP94%
Avg Days to Sell32 days
Avg Sold Markup-$1,118
Price History
Jun 1, 2026$80,340 → $75,368(-$4,972)
Jun 10, 2026$75,368 → $74,368(-$1,000)
Jun 24, 2026$74,368 → $77,368(+$3,000)
Jun 28, 2026$77,368 → $73,386(-$3,982)
Jul 12, 2026$73,386 → $72,868(-$518)
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