Deal Sheet: 2026 Sierra 1500 Denali

BUTLER GMC · Charlton, MA · VIN: 3GTUUGEL1TG386901

Negotiation Guide

Opening Offer

$71,718

Fair Price

$73,218

Walk Away Above

$74,299

• Recent buyers paid ~$2,162 below MSRP

Price Breakdown

Est. Dealer Cost$67,088

Est. Invoice$69,350

Holdback (est.)$2,261

MSRP (Sticker)$75,380

Asking Price$75,380

Markup$0

Est. Dealer Margin on This Car$8,292

Percentile95% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1873

Avg Markup-$2,162

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP93%

Avg Days to Sell23 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$65

Avg Markup (Sierra 1500)$0

% Below MSRP96%

Avg Days to Sell16 days

Avg Sold Markup-$333

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