Deal Sheet: 2026 Sierra 1500 Denali

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 3GTUUGED9TG359650

Negotiation Guide

Opening Offer

$74,612

Fair Price

$76,112

Walk Away Above

$77,231

• Recent buyers paid ~$2,238 below MSRP

Price Breakdown

Est. Dealer Cost$69,732

Est. Invoice$72,082

Holdback (est.)$2,351

MSRP (Sticker)$78,350

Asking Price$78,350

Markup$0

Est. Dealer Margin on This Car$8,619

Percentile94% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1864

Avg Markup-$2,238

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP94%

Avg Days to Sell22 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 1500)+$148

% Below MSRP93%

Avg Days to Sell19 days

Avg Sold Markup+$319

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