Negotiation Guide
Opening Offer
$66,224
Fair Price
$67,724
Walk Away Above
$68,812
- • Recent buyers paid ~$2,176 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,211
Est. Invoice$64,308
Holdback (est.)$2,097
MSRP (Sticker)$69,900
Asking Price$68,436
Markup-$1,464
Est. Dealer Margin on This Car$6,225
Percentile40% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold1847
Avg Markup-$2,176
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory33 vehicles
Avg Markup (All Models)-$2,681
Avg Markup (Sierra 1500)-$4,068
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$508
Price History
Jul 17, 2026$75,210 → $68,436(-$6,774)
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