Deal Sheet: 2026 Sierra 1500 Denali

STEVEN LUST AUTOMOTIVE CO. · Aberdeen, SD · VIN: 3GTUUGE88TG400529

Negotiation Guide

Opening Offer

$71,513

Fair Price

$73,013

Walk Away Above

$74,101

• Recent buyers paid ~$2,176 below MSRP

Price Breakdown

Est. Dealer Cost$66,918

Est. Invoice$69,174

Holdback (est.)$2,256

MSRP (Sticker)$75,189

Asking Price$73,214

Markup-$1,975

Est. Dealer Margin on This Car$6,296

Percentile39% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1847

Avg Markup-$2,176

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP93%

Avg Days to Sell23 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$1,619

Avg Markup (Sierra 1500)-$2,258

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$774

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