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Deal Sheet: 2026 Sierra 1500 AT4X
BOB BROCKLAND BUICK GMC, INC. · Columbia, IL · VIN: 3GTUUFEL1TG392210
This Is Already a Great Deal
Opening Offer
$75,959
Asking Price
$77,067
Max Price
$77,067
- • Recent buyers paid ~$2,251 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $5,467 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$75,459
Est. Invoice$78,002
Holdback (est.)$2,544
MSRP (Sticker)$84,785
Asking Price$77,067
Markup-$7,718
Est. Dealer Margin on This Car$1,608
Percentile13% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold830
Avg Markup-$2,251
Median Markup$0
Best Deal-$12,750
Worst Deal+$30,521
% Sold Below MSRP88%
Avg Days to Sell24 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$1,867
Avg Markup (Sierra 1500)-$5,691
% Below MSRP96%
Avg Days to Sell16 days
Avg Sold Markup-$1,614
Price History
Jun 13, 2026$84,785 → $79,710(-$5,075)
Jul 3, 2026$79,710 → $74,611(-$5,099)
Jul 8, 2026$74,611 → $76,610(+$1,999)
Jul 10, 2026$76,610 → $77,067(+$457)
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