Deal Sheet: 2026 Sierra 1500 AT4

DON FRANKLIN CHEVROLET, BUICK, AND GMC, INC. · Somerset, KY · VIN: 3GTUUEEL8TG356962

This Is Already a Great Deal

Opening Offer

$67,561

Asking Price

$69,180

Max Price

$69,180

• Recent buyers paid ~$2,179 below MSRP
• Sitting 51 days (avg 23) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $3,073 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,061

Est. Invoice$69,321

Holdback (est.)$2,260

MSRP (Sticker)$75,349

Asking Price$69,180

Markup-$6,169

Est. Dealer Margin on This Car$2,119

Percentile13% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$1,949

Avg Markup (Sierra 1500)-$5,374

% Below MSRP98%

Avg Days to Sell21 days

Avg Sold Markup-$2,343

Price History

Jun 13, 2026$75,349 → $69,680(-$5,669)

Jun 19, 2026$69,680 → $69,180(-$500)

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