Deal Sheet: 2026 Sierra 1500 AT4

DON FRANKLIN LEXINGTON BUICK GMC · Lexington, KY · VIN: 3GTUUEEL6TG368639

Negotiation Guide

Opening Offer

$72,766

Fair Price

$74,266

Walk Away Above

$75,355

• Recent buyers paid ~$2,179 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,036

Est. Invoice$70,329

Holdback (est.)$2,293

MSRP (Sticker)$76,445

Asking Price$76,445

Markup$0

Est. Dealer Margin on This Car$8,409

Percentile99% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,248

Avg Markup (Sierra 1500)-$2,167

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup-$2,489

Price History

Jul 3, 2026$69,120 → $76,445(+$7,325)

Jul 4, 2026$76,445 → $69,945(-$6,500)

Jul 18, 2026$69,945 → $76,445(+$6,500)

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