Deal Sheet: 2026 Sierra 1500 AT4

RIVARD-ROYALL GMC · Memphis, TN · VIN: 3GTUUEEL6TG291271

This Is Already a Great Deal

Opening Offer

$67,829

Asking Price

$68,252

Max Price

$68,252

• Recent buyers paid ~$2,179 below MSRP
• Sitting 50 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $4,331 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,329

Est. Invoice$69,598

Holdback (est.)$2,270

MSRP (Sticker)$75,650

Asking Price$68,252

Markup-$7,398

Est. Dealer Margin on This Car$924

Percentile8% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$5,975

Avg Markup (Sierra 1500)-$7,352

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup-$5,060

Price History

Jun 1, 2026$75,650 → $67,751(-$7,899)

Jun 27, 2026$67,751 → $68,252(+$501)

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