Deal Sheet: 2026 Sierra 1500 AT4

LUTHER FAMILY BUICK GMC · Fargo, ND · VIN: 3GTUUEEL4TG297084

This Is Already a Great Deal

Opening Offer

$67,165

Asking Price

$68,905

Max Price

$68,905

• Recent buyers paid ~$2,221 below MSRP
• Sitting 49 days (avg 22) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $2,860 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,665

Est. Invoice$68,913

Holdback (est.)$2,247

MSRP (Sticker)$74,905

Asking Price$68,905

Markup-$6,000

Est. Dealer Margin on This Car$2,240

Percentile17% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1993

Avg Markup-$2,221

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell22 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$3,152

Avg Markup (Sierra 1500)-$5,412

% Below MSRP95%

Avg Days to Sell23 days

Avg Sold Markup-$3,611

Price History

Jun 1, 2026$74,905 → $71,155(-$3,750)

Jun 10, 2026$71,155 → $70,905(-$250)

Jul 15, 2026$70,905 → $68,905(-$2,000)

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