Deal Sheet: 2026 Sierra 1500 AT4

PARAMOUNT MOTORS OF SANTA FE LLC DBA OCTANE GMC LLC · Santa Fe, NM · VIN: 3GTUUEEL1TG410019

Negotiation Guide

Opening Offer

$73,360

Fair Price

$74,860

Walk Away Above

$75,915

• Recent buyers paid ~$2,110 below MSRP

Price Breakdown

Est. Dealer Cost$68,503

Est. Invoice$70,812

Holdback (est.)$2,309

MSRP (Sticker)$76,970

Asking Price$76,970

Markup$0

Est. Dealer Margin on This Car$8,467

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1759

Avg Markup-$2,110

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$116

Avg Markup (Sierra 1500)$0

% Below MSRP97%

Avg Days to Sell18 days

Avg Sold Markup-$1,342

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