Deal Sheet: 2026 Sierra 1500 AT4

RIVARD-ROYALL GMC · Memphis, TN · VIN: 3GTUUEEL1TG358407

This Is Already a Great Deal

Opening Offer

$68,888

Asking Price

$68,909

Max Price

$68,909

• Recent buyers paid ~$2,179 below MSRP
• Sitting 35 days (avg 23) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $5,351 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,388

Est. Invoice$70,693

Holdback (est.)$2,305

MSRP (Sticker)$76,840

Asking Price$68,909

Markup-$7,931

Est. Dealer Margin on This Car$521

Percentile6% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$5,975

Avg Markup (Sierra 1500)-$7,352

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup-$5,060

Price History

Jun 13, 2026$76,840 → $69,909(-$6,931)

Jul 3, 2026$69,909 → $76,840(+$6,931)

Jul 4, 2026$76,840 → $68,909(-$7,931)

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