Deal Sheet: 2026 Sierra 1500 AT4

RIVARD-ROYALL GMC · Memphis, TN · VIN: 3GTUUEE84TG325638

This Is Already a Great Deal

Opening Offer

$66,497

Asking Price

$66,683

Max Price

$66,683

• Recent buyers paid ~$2,181 below MSRP
• Sitting 51 days (avg 23) — extra leverage
• Price already dropped 4 time(s) — dealer is motivated
• Asking price is already $4,387 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,997

Est. Invoice$68,222

Holdback (est.)$2,225

MSRP (Sticker)$74,154

Asking Price$66,683

Markup-$7,471

Est. Dealer Margin on This Car$686

Percentile7% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2025

Avg Markup-$2,181

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$6,057

Avg Markup (Sierra 1500)-$7,352

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup-$5,060

Price History

Jun 1, 2026$74,154 → $67,683(-$6,471)

Jun 5, 2026$67,683 → $67,433(-$250)

Jun 10, 2026$67,433 → $67,683(+$250)

Jul 1, 2026$67,683 → $67,109(-$574)

Jul 3, 2026$67,109 → $66,683(-$426)

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