Deal Sheet: 2026 Sierra 1500 AT4

BOB JOHNSON BUICK GMC SOUTH · Henrietta, NY · VIN: 3GTUUEE82TG218457

This Is Already a Great Deal

Opening Offer

$66,264

Asking Price

$68,313

Max Price

$68,313

• Recent buyers paid ~$2,179 below MSRP
• Asking price is already $2,963 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,375

Est. Invoice$67,579

Holdback (est.)$2,204

MSRP (Sticker)$73,455

Asking Price$68,313

Markup-$5,142

Est. Dealer Margin on This Car$2,938

Percentile20% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$1,376

Avg Markup (Sierra 1500)-$2,890

% Below MSRP98%

Avg Days to Sell22 days

Avg Sold Markup-$1,259

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