Deal Sheet: 2026 Sierra 1500 AT4

CORWIN BUICK GMC RENO · Reno, NV · VIN: 3GTUUEE80TG378756

Negotiation Guide

Opening Offer

$70,375

Fair Price

$71,875

Walk Away Above

$72,964

• Recent buyers paid ~$2,179 below MSRP

Price Breakdown

Est. Dealer Cost$65,908

Est. Invoice$68,130

Holdback (est.)$2,222

MSRP (Sticker)$74,054

Asking Price$74,054

Markup$0

Est. Dealer Margin on This Car$8,146

Percentile99% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory319 vehicles

Avg Markup (All Models)-$2,172

Avg Markup (Sierra 1500)-$296

% Below MSRP97%

Avg Days to Sell24 days

Avg Sold Markup-$3,130

Price History

Jul 1, 2026$67,554 → $69,554(+$2,000)

Jul 8, 2026$69,554 → $74,054(+$4,500)

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