Deal Sheet: 2026 Sierra 1500 SLE

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 3GTUUBE83TG314371

Negotiation Guide

Opening Offer

$60,000

Fair Price

$61,500

Walk Away Above

$62,787

• Recent buyers paid ~$2,033 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,027

Est. Invoice$58,949

Holdback (est.)$1,922

MSRP (Sticker)$64,075

Asking Price$64,075

Markup$0

Est. Dealer Margin on This Car$7,048

Percentile98% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup-$2,033

Median Markup$0

Best Deal-$10,750

Worst Deal+$8,025

% Sold Below MSRP98%

Avg Days to Sell26 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 1500)+$148

% Below MSRP93%

Avg Days to Sell19 days

Avg Sold Markup+$319

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