Deal Sheet: 2026 Maverick Tremor

Don Franklin Ford, Inc. · Columbia, KY · VIN: 3FTTW8NA0TRA94834

Negotiation Guide

Opening Offer

$43,801

Fair Price

$45,301

Walk Away Above

$45,338

• Recent buyers paid ~$74 below MSRP

Price Breakdown

Est. Dealer Cost$40,838

Est. Invoice$42,199

Holdback (est.)$1,361

MSRP (Sticker)$45,375

Asking Price$45,375

Markup$0

Est. Dealer Margin on This Car$4,538

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold272

Avg Markup-$74

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$478

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$548

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