Deal Sheet: 2026 Maverick XLT

Great Lakes Ford of Muskegon · Muskegon, MI · VIN: 3FTTW8JA5TRA66906

Negotiation Guide

Opening Offer

$35,877

Fair Price

$37,377

Walk Away Above

$37,538

• Recent buyers paid ~$72 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,930

Est. Invoice$35,061

Holdback$1,131

MSRP (Sticker)$37,700

Asking Price$37,700

Markup$0

Dealer Margin on This Car$3,770

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3012

Avg Markup-$72

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$1,201

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,721

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