Deal Sheet: 2026 Maverick XLT

Kearny Mesa Ford · San Diego, CA · VIN: 3FTTW8JA4TRA35646

Negotiation Guide

Opening Offer

$32,564

Fair Price

$34,064

Walk Away Above

$34,215

• Recent buyers paid ~$72 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$30,929

Est. Invoice$31,959

Holdback$1,031

MSRP (Sticker)$34,365

Asking Price$34,365

Markup$0

Dealer Margin on This Car$3,437

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3012

Avg Markup-$72

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$861

Avg Markup (Maverick)-$273

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$1,030

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