Deal Sheet: 2026 Maverick XLT

Max Ford of Richmond, LLC · Richmond, MO · VIN: 3FTTW8JA2TRA19557

Negotiation Guide

Opening Offer

$35,468

Fair Price

$36,968

Walk Away Above

$37,144

• Recent buyers paid ~$72 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,588

Est. Invoice$34,708

Holdback$1,120

MSRP (Sticker)$37,320

Asking Price$37,320

Markup$0

Dealer Margin on This Car$3,732

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3012

Avg Markup-$72

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$1,098

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$700

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