Deal Sheet: 2026 Maverick XLT

Alexander Ford, Inc. · Boaz, AL · VIN: 3FTTW8HA5TRA65230

Negotiation Guide

Opening Offer

$31,270

Fair Price

$32,770

Walk Away Above

$32,930

• Recent buyers paid ~$72 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$29,781

Est. Invoice$30,774

Holdback$993

MSRP (Sticker)$33,090

Asking Price$33,090

Markup$0

Dealer Margin on This Car$3,309

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3012

Avg Markup-$72

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$995

Avg Markup (Maverick)-$625

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,167

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