Deal Sheet: 2026 Maverick XLT

Heartland Ford · Heber Springs, AR · VIN: 3FTTW8H3XTRA97317

Negotiation Guide

Opening Offer

$31,848

Fair Price

$33,348

Walk Away Above

$33,384

• Recent buyers paid ~$72 below MSRP

Price Breakdown

Est. Dealer Cost$30,078

Est. Invoice$31,081

Holdback$1,003

MSRP (Sticker)$33,420

Asking Price$33,420

Markup$0

Dealer Margin on This Car$3,342

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3012

Avg Markup-$72

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$778

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$500

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