Negotiation Guide
Opening Offer
$30,667
Fair Price
$32,167
Walk Away Above
$32,311
- • Recent buyers paid ~$72 below MSRP
- • Sitting 20 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$29,210
Est. Invoice$30,183
Holdback$974
MSRP (Sticker)$32,455
Asking Price$32,455
Markup$0
Dealer Margin on This Car$3,246
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3012
Avg Markup-$72
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory625 vehicles
Avg Markup (All Models)-$640
Avg Markup (Maverick)-$26
% Below MSRP92%
Avg Days to Sell9 days
Avg Sold Markup-$760
Cheaper Maverick XLT Inventory
Beach FordMyrtle Beach, SC
-$1,000$34,15013d
Cavalier Ford at Chesapeake SquareChesapeake, VA
-$1,000$31,34020d
Cavalier Ford GreenbrierChesapeake, VA
-$1,000$34,89520d
Belk Ford, Inc.Oxford, MS
-$1,000$32,09520d
Gateway FordGreeneville, TN
-$1,000$33,74013d
Archie Cochrane Motors, Inc.Billings, MT
-$1,000$35,69513d
Verner-Cadby IncFairfield, NJ
-$1,000$35,42020d
Liccardi FordWatchung, NJ
-$1,000$38,04520d
Empire Ford of HuntingtonHuntington, NY
-$1,000$38,03020d
Robin FordGlenolden, PA
-$1,000$33,35520d