Negotiation Guide
Opening Offer
$30,218
Fair Price
$31,718
Walk Away Above
$31,739
- • Recent buyers paid ~$42 below MSRP
Price Breakdown
Est. Dealer Cost$28,584
Est. Invoice$29,537
Holdback (est.)$953
MSRP (Sticker)$31,760
Asking Price$31,760
Markup$0
Est. Dealer Margin on This Car$3,176
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold3503
Avg Markup-$42
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$958
Avg Markup (Maverick)-$40
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,112
Cheaper Maverick XL Inventory
Aschenbach FordWytheville, VA
-$1,000$29,02526d
Beach Ford, Inc.Virginia Beach, VA
-$1,000$30,50526d
Two Rivers Ford, Inc.Mount Juliet, TN
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Barber FordHolland, MI
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Rob Sight FordKansas City, MO
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Sam Pack's Five Star FordCarrollton, TX
-$1,000$29,06526d
Metro Ford Sales IncSchenectady, NY
-$1,000$28,8400d
Wade FordSmyrna, GA
-$1,000$29,5350d
Bob Thomas FordFort Wayne, IN
-$1,000$31,9900d
Five Star FordWarner Robins, GA
-$1,000$28,84026d